While we've seen shifts in consumer behavior over the past few years, they are now happening at an accelerated pace, which impacts those in the media and ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

Social media platforms have leveraged AI to create hyper-personalized, endlessly engaging experiences designed to keep users and advertisers coming back. Traditional media and streaming services ...

A new Deloitte study shows that Gen Zers are choosing social and creator-driven content over big-budget entertainment, as consumers overall feel a price pinch over streaming.

QVC Group, the owner of the QVC and HSN TV networks, is teaming up with TikTok Shop for 24/7 live shopping streams in an ...

As streaming prices keep climbing ... Accordingly, younger generations (56% of Gen Zs and 43% of millennials) deem social media content to be more relevant than traditional TV shows and movies.