SLS-free Toothpaste is free from a chemical called Sodium Lauryl Sulfate (SLS), a powerful detergent commonly used in other cleaning agents we find in the home – shampoos, shower gels ...

Look on the ingredients list on the back to check for the presence of sodium lauryl sulfate, or ask for assistance in shops – some keep a list of SLS-free products to aid customers.

The most common sulphates are sodium lauryl sulfate – often labelled SLS – and sodium laureth ether sulfate (SLES). These chemicals are known as surfactants, and are great at removing dirt and ...