“Abe asi drink ka add Kyu karte ho (Why do you do such ads),” wrote another, with one pointing, “Kyu logo ka Nash karne per tule Ho (Why do you want people to pick wrong decisions)”.

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a bigger share of ad spends shifting toward digital platforms.

The ad became an instant hit, but behind the scenes, it turns out the two superstars never actually shared the set. As reported by ETimes, their schedules were too packed to coordinate a joint ...