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Unlike the jingles of yore, a sonic logo can be comprised from just a couple notes, often without any words. Think the Netflix tu-DUM, for example, it’s something that “defines the brand if ...

Sonic the Hedgehog's 35th anniversary isn't until 2026, but it appears Sega is already making plans for the occasion.

W hen it comes to the design of their favourite hedgehog, Sonic fans can be a picky bunch. The blue blur has been rendered in ...

Some of the most famous uses of original sound for branding purposes are "sonic logos" of a few easily remembered musical notes to capture the essence of an organization or product. Here are four ...

Music will always have one very obvious advantage over other marketing assets: earlids are not a thing. Music is unavoidable, and therefore the most pervasive. Sure, you’ve got to use it in ...

Nando’s has launched ‘This Must Be The Place’, a new brand platform and campaign that celebrates the uniqueness of the Nando’s experience and includes the brand’s first ever sonic logo. Nando’s new ...