Red wine, chocolate, steak...these are the classic makings ... Here, the cocoa powder helps round out the spice rub when combined with sweet paprika, allspice, and cayenne pepper.

Even if you generously season the steak with a spice rub before putting it in the bag to cook, it's likely that the steak will emerge with a different flavor intensity than you'd hoped.

The unique blend of spices and herbs in this rub gives the meat an intense flavour when cooked and makes the sirloin truly scrumptious. One of my secrets (if you have time) is to leave it ...

FLAVOR PROFILE: Smoked & Roasted Versatile Butcher's Blend** – Whether you're preparing a juicy steak or hearty roasted vegetables, this rub brings out rich, smoky notes in every dish.