NBA Cash Grab: Four Media Giants Set to Scramble for Ad Dollars as Games Leave Warner Bros. Discovery
Four media giants are poised to scramble for billions in NBA ad dollars as the league moves to NBC and Amazon next season ...
AdExchanger2d
Getting Into The Game: Hatching Innovative Ad Formats For Live Sports
Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, ...
Ad spending on women's sports more than doubled last year
Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.
AdExchanger9d
Streamers Tee Up New Ad Opportunities For Live Sports
NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...
Business Wire11d
TV Outcomes Report: Women’s Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers
NEW YORK--(BUSINESS WIRE)--TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad ...
TV Technology11d
Study: Women’s Sports Are a Big Win for Advertisers
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56% When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...
NBC Bay Area11d
Ad spending on women's sports more than doubled last year
Basketball, soccer and tennis were among the top sports for ad engagement. Advertisements that were contextually relevant and featured women athletes performed especially well across the board.