Four media giants are poised to scramble for billions in NBA ad dollars as the league moves to NBC and Amazon next season ...

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Basketball, soccer and tennis were among the top sports for ad engagement. Advertisements that were contextually relevant and featured women athletes performed especially well across the board.

As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56% When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

TV and media investment in ad spending for women’s sports more than doubled in 2024 (139%) versus the year before -- to $244 million, according to EDO Ad EnGage. The media-measurement company ...

As women’s sports continue to deliver substantial audiences, cross-platform outcomes measurement provides brands, agencies, and publishers with an immediate view of how TV ads generate interest ...

NEW YORK--(BUSINESS WIRE)--TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new report from TV outcomes company EDO.