According to Slate, X user @FearedBuck was “ground zero” for Stake’s latest ad blitz. Once a Milwaukee Bucks fan page, the account pivoted to reposting clips from Kick, before abruptly stopping when ...

Kartik Aaryan took a playful dig at Karan Johar over the Dharma Productions stake sale to Adar Poonawalla at IIFA 2025. Their ...

Lately, Stake has gotten even more creative with its marketing. The company sponsors several aggregation pages on X, where its logo is prominently featured alongside viral clips and memes.

The size of the commitment varies: Sources say Sony took a minority stake in Fat Possum; a significant minority interest in Black 17; and a significant majority interest in Mass Appeal.

Stake's CEO, Mladen Vučković, has reportedly announced the permanent halt on its paid advertisements to X. The statement was shared by user X, @FearedBuck, earlier on March 11.

While the clip's authenticity remains unknown, other users speculated that the video was staged as a marketing stunt to promote his sponsor, Australian-Curaçaoan online casino, Stake.