Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

To compete in the growing prebiotic soda market, The Coca-Cola Company has announced plans to launch its own “fruit-forward” bubbly beverage. The prebiotic soda industry has expanded rapidly over the ...

Now Gen Z have been incorporating the “guilt-free” refreshment into their workout routines. On TikTok, some videos have accumulated millions of views mixing Diet Coke (or other sugar-free ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Coca-Cola Zero Sugar is tapping into March Madness hype with a new campaign ... to vote for their favorite fight song in a daily matchup for the chance to win free tickets. The latest extension of the ...