Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, ...

Press releases are essential for generating excitement and awareness around your company’s most significant accomplishments and milestones. Whether you’re announcing a major product launch, securing ...

Whether you aim to increase brand awareness, drive sales, or influence public opinion, knowing your end goal helps in segmenting your audience accordingly. Once the target segments are identified ...

If you use a broad audience, you're going by the "if you're lucky" method. For example, everyone needs windows, but for B2B marketers that original broad target group ("everyone") can be divided into ...