Millennials set the standard for consumers in the realm of technology and the study shows that this demographic is a coveted one for marketers, as they cannot be separated from their device. Novarra ...

Collector Bill Reynolds discusses the detailing on his antique John Vincent long rifles and one-of-a-kind John Vincent pistol Sunday during the Association of Ohio Long Rifle Collectors annual ...

Current media buying is still primarily based on demographics. Because certain television programs are better than others at reaching a brand's marketing target, yet are priced similarly, there is an ...

YouTube yoga star Adriene Mishler says at The Future of Everything Festival that she wants to make videos for as broad an audience as possible-despite getting advice to target women in specific ...

These outlets, including RT en Español and Sputnik Mundo, target a demographic of 600 million Spanish speakers who rank among the globe’s most active media consumers—including the 40 million ...

Another layer is what Moise calls the “macro-demographic,” which includes age, socioeconomic status, and level of education. The typical reader of The News is middle-class, college-educated ...