YouTube yoga star Adriene Mishler says at The Future of Everything Festival that she wants to make videos for as broad an audience as possible-despite getting advice to target women in specific ...

This mountain of collected data can be used to predict and target consumer choices and buying preferences with uncanny accuracy based on their demographic characteristics and past behavior.

Millennials set the standard for consumers in the realm of technology and the study shows that this demographic is a coveted one for marketers, as they cannot be separated from their device. Novarra ...

Rather than relying on what you, as an adult, expect would work for this target demographic, turn to analytics to help you best target teens. Analytics will let you know which platforms teenagers ...

These outlets, including RT en Español and Sputnik Mundo, target a demographic of 600 million Spanish speakers who rank among the globe’s most active media consumers—including the 40 million ...

Current media buying is still primarily based on demographics. Because certain television programs are better than others at reaching a brand's marketing target, yet are priced similarly, there is an ...