While they do lose significant amounts of money, the data reveals a surprising truth: Younger people fall for scams at a ...

Read about U.S. religious groups’ demographics – such as race/ethnicity, age, immigrant status, gender and sexual orientation ...

Generational marketing, which defines consumers not just by age, but also by social, economic, demographic ... of the target consumer. A newer twist is cohort marketing, which studies groups ...

Demographics can include any statistical factors that influence population growth or decline, but several parameters are particularly important: population size, density, age structure ...

Market segmentation is the process of dividing a broad market into smaller groups with shared ... characteristics such as age, gender, or values. They can then target these smaller markets ...

Understanding the demographics of your target customers is critical for the ... Bureau of Labor Statistics analysts then sort the information and group consumers by income, household size, race ...