How Ratan Tata Made ‘Tata Salt’ a 'Desh Ka Namak,' and made it a part of every Indian ...
making the Tata name a symbol of trust and reliability. From salt to tea, cars to airplanes, needles to heavy trucks, watches ...
Business Insider India5 年
Tatas to bring Starbucks, tea and salt under one roof - to create a mega FMCG company
TCL would have iconic brands, including Tata Tea and Tata Salt, reaching over 200 million households. The move "marks a new strategic direction, an accelerated expansion into India's FMCG market ...