Jose Cuervo, the world’s top-selling tequila brand, says it is not a supporter of the additive-free campaign that has swept ...

Bacardi was temporarily blocked from exporting Patrón tequila last month as part of a crackdown by Mexican regulators over ...

The battle over additives in tequila is intensifying, and Patrón is positioning itself as a leader in authenticity.

Few tequila brands embody that ideal like Fortaleza. In an industry known for deceptive production practices and eyebrow-raising celebrity endorsements, Fortaleza’s authenticity has helped it become ...

At PATRÓN, our secret ingredient is that we have no secret ingredients. HAMILTON, Bermuda, Feb. 25, 2025 /PRNewswire/ -- PATRÓN ® Tequila, the world's number one super-premium tequila ...

Shortcuts include fermenting agave distillate with sugarcane to produce mixto tequilas and, most contentiously, using undisclosed but legal additives. “There are tequila producers who use ...