In the past five years, they’ve all used their megastardom to add to a growing lineup of celebrity tequilas—an already ...

Earlier this year, a total of 12 Tequila labels earned Impact “Hot Brand” honors based on their 2022 performances. With the category continuing to climb—especially at the premium end—nearly all the ...

Proximo Spirits has seen Tequila labels like Jose Cuervo, 1800, Gran Centenario, Maestro Dobel, and Gran Coramino drive volume growth in U.S. control states so far this year, offsetting a slowdown in ...

However, George Clooney and The Rock, who have also launched their own tequila labels, have not faced the same criticism. Tequila production and sales has traditionally been hailed as a mainstay ...