The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...
11d
Footwear News on MSNPuma Is Doubling Down on Marketing: Inside the Brand's ‘Go Wild' CampaignWhen it comes to advertising, Puma has opened up its wallet. Puma revealed "Go Wild" on Thursday, a global campaign that the ...
aligned with the expectations of a younger generation and rooted in PUMA's history," says Richard Teyssier, Global VP Brand and Marketing at PUMA. Teyssier continued, "In times of social media ...
2d
Bizcommunity on MSNPuma’s biggest global campaign Go Wild: Rooted in history with a new vision of sportsGo Wild is Puma’s biggest global campaign to date and sees it launch a major strategic offensive as it unveils a positioning ...
Puma has released what it claims is its biggest global campaign to date, encouraging people to unleash their wild energy ...
Sports company PUMA has launched its biggest global campaign to date, "Go wild", marking an evolution its brand identity with ...
PUMA has released ‘Go Wild’ – its largest global campaign to date, designed to inspire consumers “to unleash their true ...
Global sports company PUMA announces the launch of its biggest global campaign to date - ‘Go Wild’ – marking an evolution in ...
11d
Le Journal du Dimanche on MSNEXCLUSIF - «Go Wild» : Puma sort les griffes avec une campagne mondiale sans précédentLe troisième équipementier sportif mondial repasse à l’attaque : Puma lance ce jeudi matin une campagne mondiale d’une ...
resonating more than ever with the younger generation,” Puma global vice president of brand and marketing Richard Teyssier said in a statement. “With this ‘Go Wild’ campaign, we are taking ...
“The story is very universal and the insight is very unique,” Teyssier said of the creative. “These stories are the same for every consumer.” Puma began work on what would become “Go ...
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