The most popular influencer, Lil Miquela (2.5 million followers), has been around since 2016, but the rapid rise of generative AI has ushered in a new era that questions the role of authenticity ...

The nuances to influencer marketing are many - there are vloggers and bloggers, creators and curators, nano, macro and, notably, micro. So what is a micro-influencer, why do they work, and how have ...

The possibility of the U.S. outlawing TikTok kept influencers and users in anxious limbo during the four-plus years that ...