He hopes the industry will begin to “think differently about how they design their products.” The following is an edited transcript of their conversation. Jared Solomon: So the first part is ...

Apple's 1997 "Think Different" ad campaign was one of the major turning points in the company's history, a message to the world that Steve Jobs and his innovative vision had returned to Apple ...

These people had quit larger companies to “think different,” questioning conventional wisdom and embracing the risk of failure. Yes, there was a taste for wealth, but building great stuff was ...