QVC Group (Nasdaq: QVCGA, QVCGB, QVCGP) has entered into a strategic agreement with TikTok to launch 24/7 live shopping streams featuring QVC Group’s brands, products, and ...

QVC Group announced an agreement Wednesday with TikTok to allow 24/7 live shopping streams on the social media app, saying it will bring a "powerhouse" lineup of hosts.

TikTok Shop is gearing up for a massive 72-hour live shopping event, offering shoppers exclusive deals, giveaways and a chance to interact with their favourite creators. From March 23-25 ...