Trends are now incubated by the collective attention of social media users who determine what gets engagement and what doesn’t. This becomes amplified by the sheer number of people engaging with ...

TikTok has introduced them to new topics and trends they didn’t know they liked, building a globally connected, engaged ...

Discover what this means for food trends, cultural innovation, and the future of viral recipes. Learn what’s next.

Whether or not TikTok is banned in the U.S., the saga has broad reaching implications for global business. Three experts ...

TikTok. Love it or hate it, the app has been the centerpiece of the latest news cycle, as sports, politics, and pop culture ...