Does the promotional arm of a serious news organization sound glib, flighty, and uninformed? Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company ...

1. If you speak to your partner with a dull and flat tone but speak to another person of the opposite gender with a warm and suggestive tone then your partner will start to feel jealous or think ...

To increase brand value, it is not enough that the brand is presented consistently. Equally important is using the right tone of voice. A strong tone of voice engages, inspires and leads to action. It ...

Frustrated with the linear working process familiar to many of the big branding companies – strategy up front, then design, with writing tagged on at the end – Pete Dewar, Andy Howell, Jonathan ...

But when many people write for you, keeping that voice consistent across all content can be tough. In this article, I'll share tips to set up clear tone-of-voice guidelines, teach your team to follow ...

One of the most effective ways to strengthen this bond is through the use of voice and tone. Just as with human ... Read more ...