with the Philadelphia Eagles roundly defeating the Kansas City Chiefs 40-22 in Super Bowl LIX. The somewhat anticlimactic matchup gave fans more of a chance to focus on the ads that accompanied ...

Brand purpose is out and celebs and bawdy humour are in, as the Super Bowl ads try and lighten everyone’s mood Judging by the ads at this year’s Super Bowl, serious times call for unserious ...

Therefore, Super Bowl commercials have become a staple of the day, with the best brands allocating big budgets to create their best ads for the season. In the past, brands like Coca-Cola ...

Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game. “This is a societal moment where we come together as a country,” said Kimberly Whitler, ...

ChatGPT’s ad has a striking black and white aesthetic that stands out among the gloss of the other ads on show at this year’s game. All hail the celebrities! If you are a celeb of a certain age, the ...

Younger viewers were most influence by the ads, with consumers ... from a particular brand. 10 Most-Effective Brands Hyundai had the largest percentage increase in likelihood to purchase from its ad ...

Are Super Bowl ads the nail in the coffin for tech bubbles? We'll soon find out after this year's game, which is expected to feature tons of adverts for artificial intelligence. AI ads are ...

That’s a far cry from the $42,000 brands paid for Super Bowl I in 1967—just shy of $400,000 in today’s dollars. But advertisers are willing to pay top dollar for access to so many eyeballs ...