More celebrities in recent years have ditched spirits for the ready-to-drink space, one industry insider told Newsweek.

In a sea of celebrity-endorsed products, these are the eight alcohol brands that really make the grade. Perfume. Skincare ranges. Clothing lines. Even Crocs. It feels like we can’t go a single ...

A MAJOR booze firm is set to slash the strength of one of its best-loved beer — and drinkers won’t be happy. Coors is ...

By Luke Shields, Partner, Electric Innovation   Key Takeaways:  Beverage innovation is thriving through brand collaborations ...

Dos Hombrez Mezcal and 818 Tequila are some of the celebrity-owned alcohol brands that are affected by Donald Trump's tariffs. The Trump administration's tariffs may significantly affect the US ...

The Super Bowl has always been a high-stakes stage for brands, with alcohol giants historically dominating the conversation through over-the-top commercials, emotional storytelling, and ...