It’s time for some real talk—are makeup brands running out of ideas? We’re ranking the latest releases and calling out the ...

Here, HELLO!'s Beauty Collective shares the six underrated beauty heroes we want you to know about – because sharing is ...

Even in a universe of beauty where ingredients can sound like a science experiment, these clean makeup brands are like a breath of fresh air. We’re talking about formulations that steer clear of ...

From Canada to South Korea, you may be surprised at just how international your makeup bag actually is. Here's how the Trump ...

The 37-year-old French artist has been behind the beauty looks of the likes of Angelina Jolie, Naomi Watts, Eva Green and ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

Mario Dedivanovic isn’t just a makeup artist—he’s a visionary. He understands skin, texture, and light in a way that makes his products feel tailor-made for every complexion. "I'll admit I'm hooked on ...