It’s time for some real talk—are makeup brands running out of ideas? We’re ranking the latest releases and calling out the ...

Here, HELLO!'s Beauty Collective shares the six underrated beauty heroes we want you to know about – because sharing is ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

The 37-year-old French artist has been behind the beauty looks of the likes of Angelina Jolie, Naomi Watts, Eva Green and ...

Mario Dedivanovic isn’t just a makeup artist—he’s a visionary. He understands skin, texture, and light in a way that makes his products feel tailor-made for every complexion. "I'll admit I'm hooked on ...

The focus is on blurring out the lines, pores and smoothening the skin’s surface. Some dub it "cloud makeup," likening it to ...

All 14 of the brands below also happen to be founded by women, inspiring change-makers who made their dreams a reality and created the products we now know and love. Read on to learn more about ...

But in recent years there has been a growing movement towards greater inclusivity in the makeup industry. From expanded shade ranges to collaborations with diverse influencers, brands are beginning to ...

You can’t talk about Korean makeup brands without mentioning Peripera. Although the brand has plenty of other hero products, including its sought-after blushes and eyeshadow palettes ...

I tried and tested the ILIA Beauty makeup range to see if it was worth the hype. From the Super Serum Skin Tint to The Base ...