Additionally, Millennials and Gen Z boost this trend considerably; research indicates that these generations are 70% more likely to organize travel around live events compared to just five years ago.

Vancouver's reputation for successfully hosting global events is gradually drawing extravaganzas like the Juno Awards. As tourism advocates underscore, the intent is to harness such events to enhance ...

Live Tourism refers to how major events like concerts and sports tournaments drive hotel occupancy and revenue, with Millennials and Gen Z prioritizing experiences over material goods. Hotels near ...

The Royal Welsh Show, which attracts around 200,000 people to Mid Wales every summer, has been honoured with a major tourism ...

Yangang in Sikkim will host the International Youth Conclave for Tourism Development next month as part of its 50th statehood ...

New CEO to lead Tourism and Events Queensland Respected tourism executive appointed CEO of Tourism and Events Queensland. Appointment ...