Barbie manufacturer, Mattel, has named LA Lakers basketball legend LeBron James as its first-ever 'Kenbassador'. James’ Ken doll will be part of Mattel’s Barbie Signature Kenbassadors Collection, a ...

Basketball icon LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel on Wednesday announced that the influential Lakers star would be the first professional male athlete to ...

Los Angeles Lakers star LeBron James will soon be seen on toy shelves around ... have his own rendition of a Ken doll. The Los Angeles Lakers star teamed up with Barbie to create the first-ever ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in ...

Coming to toy shelves soon: LeBron James in the form of his own Ken doll. James ... senior vice president of Barbie and global head of dolls at Mattel said.

LeBron James was like a kid on Christmas morning when he saw his Kenbassador doll for the first time. Here's what he had to ...

(In another version of this origin story ... Barbie dolls were sold in the first year. The toy swiftly grew so popular she needed her own entourage. In 1961, Barbie got a boyfriend, Ken, named ...