Lietz, Nori Gerardo, Erica Segall, Alejandro Botto, and Terrence Shu. "Toys 'R' Us: Come Buy My Toys." Harvard Business School Case 220-023, October 2019. (Revised June 2022.) ...

including “Buy Online, Pick Up In Store” and “Ship to Store,” through their smartphones and tablets. “Mobile is our fastest growing channel of consumer engagement at Toys R Us,” said ...

In November, Toys “R” Us addressed consumers’ pain points around holiday shopping, with mobile playing a key role streamlining both the in-store and online experiences. The chain’s ...