As the air gets crisp, nature around us withers, and we lean into darker, deeper hues, plum is the perfect makeup shade to have in the mix. “Plum instantly brightens the eyes and skin in the ...

And an impactful one at that. “There’s something inherently elegant and mysterious about plum that makes it so captivating; it brings an intriguing, almost ‘poisonous’ allure,” muses Niko Lopez, ...