Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Advertisements often use positive appeals to please consumers. One exception is an emerging device that uses negative messages to target audiences, which the current authors refer to as ...

This ad strategy was announced at the Netflix Upfront ... according to a user’s liking. There will be two types of ads: midroll ads and pause ads, where the midroll ads will play in the middle ...

The academic fields ofmarketing, communication and advertising have studied advertising models' beauty extensively (Dickinson-Delaporte et al., 2014; Joseph, 1982; Otterbring, 2019). Because ...