How a simple line drawing of a smiley face became a global shorthand for brands to connect with people on an emotional ... Smiley’s influence grew in the rave scene in particular. “In the early 80s, ...

the Smiley brand turns 50. Over that time, the iconic smiling face and its many emoticon descendants have brought an attitude of ‘defiant optimism’ to a dizzying array of different partnerships, ...