The deal sees the group's De Luxe vodka range distributed in Germany retail chains, with a listing already secured at Rewe.

Firming its position, the brand released a limited-edition Ukraine Vodka adorned in shades of yellow and blue, proceeds of which continue to raise funds for Chef Jose Andrés’ World Central Kitchen.

Someone had placed a bottle of Ukrainian vodka on the table where they worked, amid the laptops and firearms. “I was blown away,” Lerman recounted. “I thought I didn’t even like vodka.” ...