Sharing these genuine user experiences can help build trust, foster community and add authenticity to your brand’s messaging.

Among the numerous marketing tactics and tools, one stands out for its authenticity and impact: user-generated content (UGC). This dynamic approach not only transforms passive consumers into ...

Protect brand integrity. Automated malware detection and watermarking protect your brand’s image and intellectual property when managing user-generated content. Efficient moderation tools.

With the rise of user-generated social media posts, here's why brands should direct and have control over all of the content out there that's associated with their name. Struggling to outshine ...

Also called "peer production" and "crowdsourcing" and available on the Web via blogs, wikis and social media, user-generated content includes the daily news, encyclopedias, movie and product ...

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections ...

India’s advertising and marketing sector is witnessing a silent revolution with user-generated content (UGC) emerging as a key factor influencing consumer buying. On e-commerce platforms like Flipkart ...

Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials. With more marketers ...

Ensuring the integrity of user-generated video is crucial in combating fake news, with companies such as Newsflare developing rigorous authentication algorithms to ensure content can be trusted.

A twist on user-generated content (UGC), employee-generated content (EGC) has emerged in recent years as an effective way for brands to resonate with social media audiences. Unlike traditional ...

A recent annual review from Epic Games reported strong growth in Fortnite's creator program. The number of users building custom content in the massively successful battle ...

Actorvate Influencer Marketing, the first agency in the influencer marketing space in South Africa, is proud to announce the ...