Walmart is further expanding its reach in the beauty market. The big-box retailer announced another round of Walmart Start, ...

An E.l.f. pout clout lip-plumping pen that proves you don't have to enter the double-digit price range for a pillowy, glossy ...

A moisturizer is one of the most important steps of a skincare routine. A hydrated face creates a flawless base for makeup and will leave your skin replenished and rejuvenated. But as our skin ages ...

To kick off the spring season, Walmart Beauty is showcasing new-to-customer brands, the latest in premium beauty and the return of Walmart Start, its beauty brand accelerator program.

The beauty segment has remained resilient despite consumers’ caution around discretionary spending, and Walmart, known for its “everyday low prices,” has expanded its premium options as the ...