Williams, who is a native of Nottingham, England, revealed he ate some ahead of one of Kentucky's tournament games. Let's ...

Weetabix has become a household name in the Bluegrass since Amari Williams credited it for his performance vs. Illinois in ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

Williams had eight points, 10 rebounds, six assists and three blocks in Kentucky’s 84-75 NCAA Tournament second-round victory over Illinois on Sunday after treating himself to some Weetabix, a ...

Some even had bowls of Lucky Charms and milk next to their grown-up drinks ... Best Video came to the rescue, giving Oxford, in his words, a “warm, safe place to eat unhealthy cereal” with his family.

Coach Mark Pope said Williams’ performance contributed to the win and credited Weetabix for his great game. Weetabix is the ...