A form of new media that has been enhanced with animation or video. Rich media ads are animated, and often streamed, so that they appear more like television commercials, as opposed to ads containing ...
Rich media mobile ads are delivering an engagement rate of 12.8 percent, on average, across all devices, platforms and ad placements, according to a new report from Celtra. The results from the Celtra ...
It is numbers like these that are inspiring retailers to make greater investments in mobile rich media advertising. But dollars alone do not translate to success. Here are a few tips to ensure ...
Video and rich media ads see nearly twice the engagement rates of standard banners on mobile devices, a new study by Millennial Media has revealed. 29 per cent of apps now allow video apps, up six ...
HTML5 is enabling open, cross-platform rich-media standards that will help brands? and agencies? display advertising achieve the compelling creative and reach across mobile devices they have been ...
a new evolution of its mobile ad format that promises to let advertisers create multimedia ads that open up into full-screen rich media experiences when users click on them. The ad unit uses the same ...
The For _ For Men campaign runs from September through December and includes rich media ads across Millennial Media’s network, Spotify, Facebook and Twitter. “Consumers are mobile ...
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