First announced in February, the new Betty White stamps are now available at USPS locations and online in panes of 20 for $14.60, as the current price of a Forever stamp is $0.73. If the price of Forever stamps go up in the future, the stamps won't expire and will be equal in value to the current price of a 1-ounce piece of first-class mail.

The U.S. Postal Service unveiled a new Forever stamp celebrating Betty White on March 28, 2025, at a first-day-of-issue ceremony held at the Los Angeles Zoo and Botanical Gardens, spotlighting her wit,

The chance to draw Betty White for a U.S. postage stamp was an easy “yes” for Boston-based illustrator Dale Stephanos.