U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide.

As far as Diddy's Ciroc vodka goes, using grapes is rather unorthodox, vodka is typically made out of potatoes or grains or something like that. So that was kind of his first philosophy with Ciroc ...

Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and extended the partnership in 2014 by purchasing his tequila brand, DeLeón. However, ...

(Bloomberg) -- Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Ciroc will join with tequila brand Lobos 1707 in the ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 tequila and mezcal brand. The strategic joint venture with investment and ...

U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide. The company behind Johnnie Walker ...