No, what made PC Connection ads unique was the imagery of anthropomorphic raccoons, the work of an illustrator named Erick Ingraham. Here they are in that same 1991 PC Magazine ad.

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We forget now just how desperately awful computers were in the late 1970s. A popular model at the time, made by Tandy, had to be soldered together, had no casing, no monitor, no mouse and a keyboard ...