Will Ahmed is on a mission to unlock human performance. The 34-year-old chief executive and founder of fitness technology firm Whoop has built the Boston-based company into a $3.6 billion brand ...

Look better. Feel better. Measure it. Will Ahmed is the cofounder and CEO of Whoop, a Boston-based company that developed wearable technology to promote fitness and health — whose products have ...

Whoop chief executive Will Ahmed said after the investment round was announced that the wearables company has ambitions to build the health monitoring aspects of the device. "Over the course of ...

Will Ahmed is the founder and CEO of Boston-based Whoop, which has developed wearable technology for optimizing human performance and health. Whoop is one of the most valuable standalone wearables ...

The Whoop band focuses on recovery as well as workout intensity. How this wearable tech startup scored a starring role in Joe Rogan’s Sober October challenge Fans can follow how no booze affects ...