Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

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The Philip Knight Wrigley’s founded brand is the maker of Big G, PK, Double-mint, Juicy Fruit and Orbit chewing gum brands. To answer that question, this article delves into the history and ...

Mars Wrigley is spending millions of dollars ... Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness, purporting that mastication can silence anxious thoughts ...

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Procter & Gamble is already planning a rival gum carrying the Crest toothpaste name. Brands such as Orbit, which is made by Wrigley's, have already benefited from the idea that chewing sugar-free ...