Most chewing gum on sale is made from a variety of oil-based synthetic rubbers—similar to the plastic material used in car ...

Plastic pollution may, as one researcher posits, be coming from a surprising source: chewing gum. In an essay for The ...

The now-ubiquitous bar code started out 40 years ago when a pack of Wrigley's gum was scanned. How's the barcode evolving in the age of mobile technology? GS1 U.S. president and CEO Bob Carpenter ...

Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with consumers, starting with an international ad campaign that jettisons typical category promises ...

Land surveyors were at Gary Duschl’s home Tuesday to update his world record 23-mile-long gum wrapper chain with the Guinness ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Wrigley?s 5 Gum has signed as the first brand to sponsor MTV?s Music Meter application and Web properties. 5 Gum will be sponsoring MTV?s Music Meter for the next two months. MTV claims that the Music ...

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Boomer is a 31-year-old brand and the oldest bubblegum in the country. Originally from the Wrigley stable of brands, it is ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...