Diet sodas have been around for years, but now they are being rebranded as "zero sugar." There's a reason why and it has to ...

As the weather gets warmer, consumers are more likely to be looking for refreshing soft drinks to enjoy on-the-go. Soft ...

Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...

Although soft drink consumption has steadily declined, IBIS World reports that the average American consumes about 42.2 gallons a year. Soda fans—whether they're into regular soda or zero-sugar ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Capri-Sun introduces new no added sugar drinks, Zero Cola and Zero Monster Alarm, offering healthier, fruit juice-based alternatives.

They found that sucralose, a common ingredient in “diet” drinks and “sugar-free” snacks, alters brain activity tied to hunger ...

India's beverage market is seeing a health-driven shift. Consumers are demanding low-sugar and natural drinks, boosting ...