Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

Creators are driving engagement not just about IPL matches and young stars, but also about life off the field.

Explore the darker side of influencer marketing and its impact on consumer well-being and mental health in today's digital ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

When To Invest In A Long-Term Influencer Partnership. If your goal is to create a brand ambassador or establish an authentic ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Social media influencers usually spend minutes, if not hours, dissecting products for their followers. Zheng Xiang Xiang? She ...