How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

So Coca-Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious ...

Coca-Cola recently ran an ad called 'Good Old Times' in Germany to honor the 75th birthday of Fanta. It gave the origin story of the citrus-y soda, explaining that German bottlers had to invent ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

Coke's new ad campaign will unite Coca-Cola ... The launch will replace the seven-year-old Coca-Cola "Open Happiness" campaign. The drinks company had a big reshuffle last year, which included ...

The steep decline in Coca-Cola advertising spend last year means major competitor PepsiCo invested more for the first time since 2000. This is according to a WARC Data analysis of company reports.