The LA Screenings Independents 2025, held for the first time this year at the Roosevelt Hotel in the heart of Hollywood, just meters from the Chinese Theatre, are already attracting exhibitors and ...

As consumer viewing habits shift, so too must advertisers’ strategies. Today’s audiences are increasingly drawn to streaming TV due to its flexibility and expansive content offerings. A growing number ...

At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you ...

Nearly 30 years ago, I began my career in digital media. I designed campaigns and bought and sold inventory on sites such as Windows Media (Microsoft), xCite, Blastro music videos, and local TV ...

Some might say search marketing was difficult enough to navigate when Google was the only platform to get to grips with. The task of targeting the most profitable consumers with online ads has now got ...

For years, content has been seen as a cost center—expensive, slow-moving, and too often disconnected from measurable outcomes. Paid media, by contrast, promised precision and predictability. But in ...

Advertising Week Europe welcomed Vevo in a conversation regarding the relationship between content quality and engagement with advertisers. The panel kicked off with Vevo’s Head of Sales, Chris Wright ...

As media journeys evolve, so do brand-building opportunities. Retail media is emerging as a key player, proving its effectiveness in the wider marketing mix. In this session, Tesco Media—joined by ...

Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement. Nomad Foods will share how they’re navigating the evolving landscape of tech-driven ...

For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other publishers across screens, via Nielsen ONE Ads NEW YORK – April 14, 2025 – ReachTV, the home ...

In the digital advertising space, the concept of curation has taken center stage for marketers aiming to drive more transparent and effective outcomes. While not a new concept, curation’s evolution in ...

Ice Heggedal, marketing acquisition team lead at Usercentrics, began her presentation with the story of how she went from just being a performance marketeer, to becoming a privacy-led marketeer. In ...