To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.

Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s ...

TikTok’s hold on U.S. consumers is a key finding from Meltwater’s U.S. Digital 2025 report. It topped the lists for greatest ...

For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, ...

As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and ...

Chief Marketer’s Top Women in Marketing program, celebrating the most impactful brand marketers, agencies and partners making ...

Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, ...

The CMO Council's inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad ...

Digital is reimagining and reinventing every aspect of how businesses operate.

TikTok’s hold on U.S. consumers is a key finding from Meltwater’s U.S. Digital 2025 report. It topped the lists for greatest consumer spend, average time spent per user and average number of monthly ...