Hey kids, there’s a new marketing acronym on the block. You’ve heard of the 4Ps and the 7Ps, and the 3Cs, 4Cs and 5Cs. Well, ...

Rather than retreating from dealing with climate issues, brands should realise the opportunity to lead in this space and ...

All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest ...

Recent data from Pregnant Then Screwed revealed 74,000 women each year lose their job for becoming pregnant or taking maternity leave – an increase of 37% on 2016. Why is the number of women being ...

Some 60.5% of marketers say their organisation has an effectiveness skills gap - the biggest marketing skills gap cited by ...

As Musk alleges “paid” protestors are opposing his work with DOGE, Tesla’s CFO recognises “unwanted hostility” is harming the ...

Differing definitions, evolving practices and the expectation of increased rigour could all be driving a skills gap. How do ...

Looking to address its awareness problem among younger consumers, Original Source has produced its first major campaign since ...

In the latest development of a five-year long journey, Google has abandoned plans to introduce a third-party cookie opt-out ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...