How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

Ad buys are a lot like lunch. There ain't no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no ...

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While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ...

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when ...

Generative AI digital customer experiences are promising, but hallucinations remain a challenge with 49% of customers in a ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

A federal judge has refused to sign off on a deal that would have paused X Corp's ad-boycott lawsuit against Amazon's Twitch until January 2026. ... "The Daily Beast," The Intercept, PEN America ...

Ross Intelligence can immediately seek appellate review of a ruling that it infringed copyright by training its legal ...

The Unilever-owned brand is using sports to find softer ways to sell men on feeling -- and smelling -- more confident.